Does our chicken still have ‘joy’?

28 Aug

“The key to everything is patience. You get the chicken by hatching the egg, not by smashing it.”
Arnold H. Glasow

By Alex P. Vidal

To confirm if there is still “joy” in our favorite chicken, it pays to move our butts, to explore and discover the truth.
After all, there’s no substitute for an ocular visit. To see is to believe. There is truth in actual bite.
A most recent check in our favorite fast food restaurant that specializes in chicken nuggets, hotdogs, fries and hamburger, among other short meals inside a big mall in La Paz district, Iloilo City dismissed our fears that the closure of 72 other fast food stores in Metro Manila the other week would spark a domino effect down the Visayas and Mindanao areas.
We also confirmed that there was no truth to rumors that chickens have staged a nationwide walk out and protest, and are no longer keen to provide us viands and take-out pulutan.
And, yes, there was still “joy” in our chicken; “chicken joy” was still very much available in the menu.
No chicken boycott. No dietary upheaval. No closure jitters in the Visayas and Mindanao. No problem.


The abrupt closure in Metro Manila, albeit temporary, sent chilling effects mostly to Ilonggo kids mesmerized not only with the store’s oily, sweet and cholesterol-inducing meals, but also with the life-sized worm-like mascot that has captured the imagination of both the children and grown-ups from all walks of life.
The reason put forward for the temporary closure was “due to the lack of popular menu items at its outlets.”
“The product limitation has been caused by the migration to new systems that started on August 1, 2014, which has resulted in temporary slowdown in sales order taking, product loading and dispatch of transportation,” the store management said in its statement.
The store and its franchisee partners “express their apology to their customers for the disappointment and inconvenience caused by not finding their favorite products in the stores or by seeing their nearby stores temporarily closed,” the company added in the statement.


“The organization is doing its best to restore the availability of all its products to normal levels in the next few days, to reopen temporarily closed stores and to restore its excellent service to its
The issue, it turned out, was not about “chicken uprising” or shortage of chicken, it was learned. It was about “port congestion” in Metro Manila, suggested the Department of Agriculture.
There are billions of chicken, a domesticated fowl, and their population is rapidly growing day by day, thus the issue of shortage isn’t valid.
In fact, there are more chickens in the world than any other species of bird. Since time immemorial, humans keep chickens primarily as a source of food, consuming both their meat and their eggs.
Even the DA has confirmed that there are three million kilos of surplus chicken in the country and 700,000 kilos of imported chicken.


We learned later that many farms in Southern Luzon that supplied chicken to Metro Manila were also affected by Typhoon Glenda (Rammasun), thus forcing the DA to order chicken from farther away regions, causing delivery delays.
It will take a few months before the supply of chicken to Metro Manila and nearby provinces will go back to normal, the agriculture department announced. Chicken prices might only roll back to P120 per kilo in December, it was reported.
There we have it. The real score in as far as the issue of chicken–and the “joy” of having it on our menu, is concerned.
The next time our friends will ask if our chicken still has “joy”, we will know what to answer.

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Posted by on August 28, 2014 in Uncategorized


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